01  ·  What I do

Pulseforge is the AI marketing system I built for local service businesses: contractors, cleaners, restaurants, auto shops, med spas, fitness studios. The kind of operators who don't have a marketing department, don't want to learn five new tools, and need a system that runs without being managed.

I direct the work most agencies promise but few deliver: finding prospects, sending the right outreach, monitoring the replies, posting the content, watching the reviews, and reporting back every morning. The difference is how I do it. Fifteen specialized agents, each named, each with a defined role, and each accountable to a daily log, handle the work that two or three human employees would otherwise do.

This isn't a tool you use. It's a team of agents I direct.

02  ·  Founder

Jacob Maynard.

I spent more than a decade running restaurants and a small cleaning company before I built Pulseforge. That experience is the entire reason this agency exists.

Local service operators don't need another piece of software. They need someone who's been the one rotating the floor on a Saturday night, the one calling a no-show employee at 7am, the one who has to make payroll work with a two-week-out invoice. Most marketing agencies I encountered as an operator either didn't understand the work, didn't understand the margins, or sold me packages built for businesses ten times the size of mine.

Pulseforge is the agency I would have hired. I only work with local service businesses. I charge by the month, not the campaign. I deliver one digest a day with what the agents did, what came back, and what needs you. And I do the work, not the slide deck about the work.

I'm still based in Manchester, NH. I still bartend a few shifts a week. I built every agent that runs this agency, by hand, from scratch. That's not a brag. It's the model. The agency is the system, and the system is built by someone who actually knows what it's like to be the client.

Based Manchester, NH
Background Restaurants, cleaning, hospitality
Built 15 agents, in production
03  ·  The agents

Meet the agents.

Every agent has a name, a job, and a logged record of what they did today. They report to each other through a shared database and to me as their operator. You see the output in a daily morning digest. Below: the full roster currently in production.

01
Scout
Finds prospects matching the Ideal Customer Profile by combing search results, business directories, and verified contact databases nightly.
Live
02
Emmett
Sends four-step cold email sequences vertical by vertical, pacing one business day apart and enforcing the send window.
Live
03
Riley
Reads inbound email replies, classifies them as warm, objection, unsubscribe, or other, and routes each to the right next step.
Live
04
Max
Coordinates execution across the other agents, acting as the supervisor that keeps the system honest and the work moving.
Live
05
Vera
Monitors Google Business Profile reviews and surfaces new ones with sentiment context for the client to respond.
Live
06
Paige
Publishes weekly content across LinkedIn, Facebook, the company blog, and Google Business Profile posts.
Live
07
Cal
Places follow-up voice calls to warm leads within the hour, using a natural-sounding setter voice tuned per vertical.
Live
08
Sam
Manages the client CRM, syncing prospect data, status changes, and engagement history across the platform.
Live
09
Link
Builds and maintains the lead pipeline by joining and deduplicating data across sources nightly.
Live
10
Faye
Validates prospect data by checking emails, filtering junk, and rejecting invalid records before they enter the pipeline.
Live
11
Ivy
Watches operational signals such as opens, clicks, and replies to flag warm prospects for setter follow-up.
Live
12
Penny
Handles billing, invoicing, and Stripe sync across all active clients on the platform.
Live
13
Sketch
Generates visual content such as social images, blog graphics, and ad creative as needed by the publishing schedule.
Live
14
Pulse
Monitors the system three times daily, classifies the health of every agent, and alerts only when it's earned.
Live
15
Rex
Compiles the weekly digest, the agency's recap of what happened across all clients over the past seven days.
Live
04  ·  How I work

Four principles.

i.

Do the work.

I don't pitch decks, I ship systems. Every engagement starts with me building, not strategizing. Strategy without execution is what most agencies sell. I sell execution that already happened.

ii.

Report honestly.

Every morning at seven, every client gets a digest of what happened the day before: what worked, what didn't, and what needs their attention. Nothing inflated, nothing buried. If a week is slow, the digest says so.

iii.

Own the stack.

The agents are mine, the database is mine, and the deployment is mine. I don't resell another platform with a markup. When something needs to change, I change it that night, if it matters.

iv.

Stay local.

I work with local service businesses because I understand them. I'm based in Manchester. I bartend. I've run floors and managed crews. That operator background is the moat.

05  ·  Where I am

Built in Manchester, NH.

The Queen City. New Hampshire's largest, home of more diners and contractors per capita than most state capitals, and the city where Pulseforge was founded. Service businesses built this town. I'm proud to work for them.

Now you know me.

Fifteen minutes on a call and I'll know enough about your business to tell you, honestly, whether Pulseforge can help.

Book a strategy call