Brad Hudson and Dustin Allison run Mountain State Home Innovations in West Virginia. When they decided to invest in marketing, they had two options: hire a dedicated person, or hire Pulseforge. They chose Pulseforge.
Mountain State Home Innovations is the kind of business Pulseforge was built for. Brad and Dustin handle decks, siding, windows, roofing, emergency repairs — the work that keeps a West Virginia home livable through hurricane season and Appalachian winters. They're known in their market. Their reviews are strong. Their reputation is local.
What they didn't have was a system. Leads came in from referrals and Google Business Profile. Follow-up depended on whichever of them remembered. Months would pass between intentional marketing pushes. Like most service-business operators, they were busy running the work — not building the funnel that brings more of it in.
When they evaluated marketing options, the math made sense: a part-time marketing hire would cost $3,000–$5,000 per month and require management. Pulseforge would cost a fraction of that, run itself, and report back every morning. They signed a 90-day free trial.
Onboarding started with a Letter of Authorization, an intake form covering their Ideal Customer Profile, and OAuth-based integrations for Gmail and Google Business Profile. From there, Pulseforge deployed seven agents against their account.
Scout sweeps the Charleston, Huntington, and broader Kanawha Valley markets nightly for homeowners and commercial property managers matching their target profile. Emmett sends a four-step cold sequence into warm-up, then maintains the pipeline. Riley reads every reply and routes the warm ones to Brad and Dustin the same day. Vera watches their Google Business Profile reviews. Max compiles a morning digest that hits their inbox at 7am every day — what ran, what came back, what needs them.
On top of that, Paige publishes weekly content across their channels, and Rex coordinates the whole stack. Seven agents, one client, fully live.
MSHI's trial converts to a $250/month founding-client engagement at the 90-day mark. We're adding Google Business Profile post publishing once API access is granted, expanding Scout into adjacent markets (Beckley, Princeton, southern Ohio), and tightening the Emmett sequence based on response patterns from the first 30 days.
The longer goal: replace the cost and management overhead of a part-time marketing hire entirely. By month six, MSHI should have a fully self-sustaining outbound and content engine — one they never have to manage.
Fifteen minutes. We'll look at your market and tell you, honestly, whether the system can do for you what it's doing for Brad and Dustin.
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