Todd Whittaker owns Whittaker Home Services in Manchester, NH — cleaning, junk removal, light repair, the kind of multi-vertical operation that thrives on local trust. He was Pulseforge's first real client. Then he became part of the team.
Whittaker Home Services isn't just a cleaning company. Todd runs a five-vertical operation — residential cleaning, junk removal, pressure washing, light repair, and seasonal yard cleanup. The model is built around making one phone call solve as many home problems as possible.
That breadth is also why traditional marketing doesn't work for Whittaker. A cleaning ad won't sell junk removal. A junk removal ad won't sell pressure washing. Each service has its own seasonality, its own customer profile, its own price point. Single-channel marketing leaves four of the five verticals starved at any given time.
Todd needed a system that could run all five engines in parallel without him managing it. That's what Pulseforge deployed — but the engagement quickly became something more.
About a month into the engagement, Todd asked an interesting question: if Pulseforge could find leads for his business, could he find leads for Pulseforge?
He'd been running into local business owners every week who complained about the same things he used to — no time for marketing, no idea where to start, no budget for a full-time hire. He had relationships, credibility, and a hard-to-fake understanding of how Pulseforge actually delivers.
We structured a 1099 commission arrangement: $50 for any qualified discovery call he books, 10% of the first-year monthly recurring revenue if his lead becomes a client. He's still a client of Pulseforge — and a sales partner. Two contracts, one relationship, real alignment.
The cleanest distribution channel for an agency is a happy client who understands the work well enough to sell it.
Whittaker's client engagement keeps expanding — adding voice setter calls through Cal, deepening the content schedule, and tuning the cold sequences against the data from the first thousand prospects. The custom branded website is in production.
The 1099 partnership is just getting started. Todd has been booking discovery calls with local operators he runs into in the field — bartenders, restaurant managers, contractors. We've structured the sales partnership to scale: more setters, more verticals, more local-operator distribution. The cleanest growth channel an agency could ask for.
Fifteen minutes. We'll look at your business and tell you, honestly, whether Pulseforge fits the way it fit for Todd.
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